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MGMT 250: Marketing

This course introduces the key elements of marketing principles. Topics include evaluating market opportunities; buyer behavior; market segmentation, targeting, and positioning; market strategy and planning; development of marketing mix; and marketing organization and control. Students are challenged to apply the principles learned in class to current and real world marketing issues. The course includes readings, case study analysis, in-class exercises and group projects. Offered each semester. Counts toward media studies concentration.
Prerequisite: one of Economics 110-121 or permission of instructor.

Management Studies

...ECON 121 , MGMT 225 and MGMT 251 . Electives...abroad) GERM 250 Course GERM 250 Not Found...

Media Studies

...U.S. History in Film MGMT 229 Arts Management MGMT 250 Marketing MUSIC 225 Music...